Writing Guide – Page 4 – UTFI Services

Content that aligns with our goals and vision and should fall into the categories of PHILANTHROPY, ENGAGEMENT, ADVOCACY:

Philanthropy

Enhance philanthropic support for University of Tennessee System students, faculty and core institutional priorities.

Engagement

Broaden and deepen constituent engagement by developing meaningful relationships with the University of Tennessee alumni, friends and students.

Advocacy

Increase awareness of the UT brand to advance the UT System’s stature as a “best in class” system dedicated to its purpose to “educate, discover and connect.”

Associated Press Style

Maintaining consistency in our communications through editorial style ensures a positive image of the Foundation.

This writing style guide is a resource for preparing written material for distribution to or publication by the media, on the UT Foundation website, within internal email to employees, and other official communication on behalf of the UT Foundation.

It is intended to ensure consistent and correct usage of titles and acronyms in reference to UTFI and UT campuses, institutes, offices, facilities and their leaders.

Generally, this guide follows Associated Press style, particularly for spelling, capitalization, abbreviations, and the like. Additional guidelines have been prepared for the UT Foundation offices or titles not specifically addressed in AP style.

In the interest of supporting the Foundation as a whole, communications should follow these guidelines. Campus departments within UTFI may use their campus editorial style when creating communications for their audiences. UTFI Office of Communications is available to help review and edit material and help with style consistency.

Internal and external communications representing the system-wide UT Foundation must go through the UTFI Office of Communications. If you have questions or suggestions for the Writing Guide, please email jwise@utfi.org.

Brand Guidelines for the University of Tennessee Foundation are maintained by UT Foundation Communications.