In maintaining affiliation with the University of Tennessee, our primary typefaces are Gotham and Goudy Old Style. Both typefaces are used on all UT campuses and institutes.

Gotham

Gotham is a sans serif typeface designed by Tobias Frere-Jones and released in 2000 through H&FJ (now known as Hoefler & Co.)

Goudy Old Style

Goudy Old Style is a serif typeface designed by Frederic Goudy and released through American Type Founders in 1915.

Accent fonts can add dynamic emphasis within communications. The following two fonts are specific to UT Foundation and may be used sparingly in communications.

Tenez

Tenez is a serif typeface that helps communicate professionalism, formality and sophistication. This typeface can create an elegant impact through the contrast of the thin strokes and the black areas left by the serifs.

Alisha

Alisha a modern free-hand script that conveys elegance, while also providing an inviting touch to communications. When used sparingly as an accent, this font creates a distinct first impression, fostering the initial engagement.