Primary Colors

Color is one of the most recognizable aspects of our brand identity. By longstanding tradition, orange is the color most generally associated with UT and serves as a primary color within UTFI’s color palette. Additional colors within the palette work well as backgrounds and design elements.

Accent Colors
Continuing to tell the richness and complexity of our story, the UT Foundation has adopted deeply saturated hues to add depth and richness to visual communications. These accent colors should be used sparingly and should complement the overall design.

Color Distribution
The orange and gray are the primary colors of the UT Foundation and are recognizable for our brand and the UT System. It is recommended that the UT orange make up at least 10 percent of the visual design.

Campus colors should be used proportionally if they are serving as a campus representation. UTFI accent colors should never represent more than 20 percent of the visual design, given their deeply saturated hues.

Brand Guidelines for the University of Tennessee Foundation are maintained by UTFI Office of Communications.

(865) 974-2115
utfi@utfi.org

• Brand Guidelines
  • Visual Identity
    • Colors
    • Logos and Graphic Elements
    • Typography
  • Written Identity
    • Writing Guide
    • Foundation Style
    • Foundation Statements
  • Resources
    • Templates
    • Downloads