Laura McMasters
Laura is the director of alumni affairs and annual giving at UT Southern.
Color is one of the most recognizable aspects of our brand identity. By longstanding tradition, orange is the color most generally associated with UT and serves as a primary color within UTFI’s color palette. Additional colors within the palette work well as backgrounds and design elements.
UT System Orange
PMS 151
CMYK 0/50/100/0
RGB 255/130/0
HEX #FF8200
UT System Gray
PMS Cool Gray
CMYK 0/0/0/80
RGB 88/89/91
HEX #58595B
UT System Black
PMS Black C
CMYK 0/0/0/100
RGB 0/0/0
HEX #000000
UT System White
PMS NA
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
Campus Colors
The following colors are preferred when representing the five campuses of the UT System.
Gold
UT Chattanooga
PMS 124
CMYK 0/27/100/6
RGB 224/170/15
HEX #FDB736
Green
UT Health Science Center
PMS 343
CMYK 89/19/72/60
RGB 17/87/64
HEX #115740
Orange
UT Knoxville
PMS 151
CMYK 0/50/100/0
RGB 255/130/0
HEX #FF8200
Navy
UT Martin
PMS 289
CMYK 99/84/45/51
RGB 10/34/64
HEX #0A2240
Red
UT Southern
PMS 186
CMYK 0/92/77/22
RGB 200/16/46
HEX #C8102E
Accent Colors
Continuing to tell the richness and complexity of our story, the UT Foundation has adopted deeply saturated hues to add depth and richness to visual communications. These accent colors should be used sparingly and should complement the overall design.
Teal
PMS 7713
CMYK 100/33/42/7
RGB 0/123/138
HEX #007B89
Citrine
PMS 16-0952
CMYK 12/43/100/13
RGB 197/137/33
HEX #C58921
Jade
PMS 18-6216
CMYK
RGB 86/111/89
HEX #566F59
Amethyst
PMS 19-2009
CMYK 64/74/43/29
RGB 90/67/90
HEX #5A445A
Rubellite
PMS 19-2045 TCX
CMYK 2/100/19/46
RGB144/0/73
HEX #900049
Color Distribution
The orange and gray are the primary colors of the UT Foundation and are recognizable for our brand and the UT System. It is recommended that the UT orange make up at least 10 percent of the visual design.
Campus colors should be used proportionally if they are serving as a campus representation. UTFI accent colors should never represent more than 20 percent of the visual design, given their deeply saturated hues.
Brand Guidelines for the University of Tennessee Foundation are maintained by UTFI Office of Communications.
(865) 974-2115
utfi@utfi.org
Laura is the director of alumni affairs and annual giving at UT Southern.
Key dates to remember for fiscal year-end processing.
Adam is the director of development for the Haslam College of Business at UT Knoxville.