10.1.2 Email Lists 101
Data requirements and formatting instructions for Encompass email lists.
The University of Tennessee Alumni Association serves more than 422,000 graduates of the UT System by providing events, lifelong learning, networking opportunities, legislative advocacy, career services, travel programs and alumni benefits. The UTAA brand reflects a balance between the UT System and UT Foundation, bridging the journey of students on campus to alumni worldwide.
The University of Tennessee Alumni Association is the formal name of the organization and is always used on first reference in external communications. Second and subsequent references can use UT Alumni Association or UTAA.
Please refer to the UT Foundation written identity for guidelines on style and consistency in communications.
The primary UT Alumni Association logo is the preferred visual representation of the organization and should be used whenever possible. The primary logo should never be altered. Never crop, rotate, recolor or stretch the logo. To maintain legibility and integrity, the logo should reduce to no smaller than .6” in height.
Which File Do I Use?
Print EPS and JPG files are built in the CMYK color space, so they are suitable for printing. EPS is a vector file format and can be scaled up without losing resolution. JPGs are raster files and can lose resolution if scaled up. JPGs are available below for download. Please contact the Office of Communications for EPS files.
PNG files are built in the RGB color space and are suitable for websites and digital display. PNGs are made of pixels and can lose resolution if scaled up. Logos are available in 1-color when you have limited printing or limited color available. Please contact the Office of Communications for 1-color logo downloads.
The following logos are only meant to be used where space is extremely limited, or when communicating with and internal audience.
UT System Orange
PMS 151
CMYK 0/50/100/0
RGB 255/130/0
HEX #FF8200
UT System Gray
PMS Cool Gray 11
CMYK 0/0/0/80
RGB 88/89/91
HEX #58595B
UT System Black
PMS Black C
CMYK 0/0/0/100
RGB 0/0/0
HEX #000000
UT System White
PMS NA
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
The following colors are preferred when representing the five campuses of the UT System.
Gold
UT Chattanooga
PMS 124
CMYK 0/27/100/6
RGB 224/170/15
HEX #FDB736
Green
UT Health Science Center
PMS 343
CMYK 89/19/72/60
RGB 17/87/64
HEX #115740
Orange
UT Knoxville
PMS 151
CMYK 0/50/100/0
RGB 255/130/0
HEX #FF8200
Navy
UT Martin
PMS 289
CMYK 99/84/45/51
RGB 10/34/64
HEX #0A2240
Red
UT Southern
PMS 186
CMYK 0/92/77/22
RGB 200/16/46
HEX #C8102E
These accent colors are used when greater color variation is desired. Colors in this palette should not be used in place of the primary colors nor dominate designs.
Rose
PMS Rubine Red C
CMYK 12/100/47/2
RGB 213/0/87
HEX #D50057
Daffodil
PMS 124
CMYK 3/42/100/0
RGB 235/169/0
HEX #EBA900
Teal
PMS 7713
CMYK 100/33/42/7
RGB 0/123/138
HEX #007D8A
Spring
PMS 376
CMYK 56/3/100/0
RGB 128/188/0
HEX #80BC00
In maintaining affiliation with the University of Tennessee, our primary typefaces are Gotham and Goudy Old Style. Both typefaces are used on all UT campuses and institutes.
Shift is an accent font and may be used sparingly to add dynamic emphasis to communications.
Gotham is a sans serif typeface designed by Tobias Frere-Jones and released in 2000 through H&FJ (now known as Hoefler & Co.)
Goudy Old Style is a serif typeface designed by Frederic Goudy and released through American Type Founders in 1915.
Shift is a slab serif designed by Jeremy Mickel and was released through his foundry, MCKL, in 2011.
Brand Guidelines for the University of Tennessee Alumni Association are maintained by UTFI Office of Communications.
(865) 974-2115
utfi@utfi.org
Data requirements and formatting instructions for Encompass email lists.
Email Home allows administrators to start, edit, and schedule campaigns.
A step-by-step guide for creating standardized emails in Encompass.
Instructions for how to add alumni and non-alumni audiences to an email draft.