UT Alumni Association Branding Guide

The University of Tennessee Alumni Association is the formal name of the organization and is always used on first reference in external communications. Second and subsequent references can use UT Alumni Association or UTAA.

Please refer to the UT Foundation written identity for guidelines on style and consistency in communications.

The primary UT Alumni Association logo is the preferred visual representation of the organization and should be used whenever possible. The primary logo should never be altered. Never crop, rotate, recolor or stretch the logo. To maintain legibility and integrity, the logo should reduce to no smaller than .6” in height.

Which File Do I Use?

Print EPS and JPG files are built in the CMYK color space, so they are suitable for printing. EPS is a vector file format and can be scaled up without losing resolution. JPGs are raster files and can lose resolution if scaled up. JPGs are available below for download. Please contact the Office of Communications for EPS files.

PNG files are built in the RGB color space and are suitable for websites and digital display. PNGs are made of pixels and can lose resolution if scaled up. Logos are available in 1-color when you have limited printing or limited color available. Please contact the Office of Communications for 1-color logo downloads.

The following logos are only meant to be used where space is extremely limited, or when communicating with and internal audience.