Laura McMasters
Laura is the director of alumni affairs and annual giving at UT Southern.
The Online Engagement team leads digital strategy for the UT Foundation and oversees the technologies and business processes that power online giving, email marketing, web content management, event registrations, online engagement metrics, and data collection and integrity.
online@utfi.org
(865) 974-2507
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Encompass, formerly referred to as iModules, is the leading Software-as-a-Service (SaaS) provider of constituent management services in higher education, with more than 800 clients who engage 116+ million constituents each year.
Since 2011, Encompass has been UT’s primary platform for online giving, advancement email marketing, event registrations and website content management. In that time we have:
• Raised nearly $26 million from 170,000 online giving transactions.
• Created nearly 16,000 individual emails, which resulted in 95 million email sends.
• Built 1,700 event registrations, collecting over 123,000 registrations and $2 million in registration fees. • Hosted 3.7 million visitors to our sites, who viewed 11.8 million pages.
The Online Engagement team offers one-on-one training for Encompass administrators. If you would like admin access, please begin by filling out the Encompass Admin Rights Request form. Additional training documentation can be found under Policies & Procedures.
Questions? Contact Meredith Hoffman at mhoffman@utfi.org (865) 974-2323.
Please use the following forms to make common requests:
• Days of Giving and Crowdfunding
• Stewardship
• Website Design/Development Project Management
• Data Collection
• Website Content Management
• Event Management
• Email Marketing
• Data Connection with ANDI
• Editing and Quality Control
• Encompass Administration/Support
• Reporting
Laura is the director of alumni affairs and annual giving at UT Southern.
Key dates to remember for fiscal year-end processing.
Adam is the director of development for the Haslam College of Business at UT Knoxville.